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Data Not Loading?<\/h2>\n\n\n\n Because the report is accessing data from multiple sources, it can sometimes be a little slow to pull through initially. You may need to wait 5 or 10 seconds for all the data to load properly. If it takes any longer than this to come through, simply refresh your page<\/strong>. If there are any other issues, just contact one of the Dubzz team and we will sort it for you.<\/p>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n\n\n
Reading Your Dubzz Report<\/h2>\n\n\n\nStep 1: Get An Overview<\/h3>\n\n\n\n<\/div>\n\n\n\n
After opening the monthly report link provided by our team, you will land on an Overview<\/strong> page. Here, you will see a comprehensive snapshot of the data enclosed in the full report, with all the key stats at a glance. You’ll also find important insights to gauge where you stand for the monthly performance.<\/p>\n\n\n\nKey Statistics<\/strong><\/h4>\n\n\n\nHere you’ll find the most important numbers in one place, including visits, sales, enquiries and more. You can see these statistics in more detail later on in the report if you like.<\/p>\n\n\n
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Key Insights<\/strong><\/h4>\n\n\n\nIf numbers and charts are not your forte, this section will help summarise our main takeaway points on your monthly performance. These are great starting points for understanding any changes or milestones monitored by our team across the month.<\/p>\n\n\n\n
Achievements<\/strong><\/h4>\n\n\n\nOur team will outline the work completed during the month here to show what areas of your digital marketing are being prioritised, with brief detail on each element.<\/p>\n\n\n\n
Recommendations<\/strong><\/h4>\n\n\n\nThe Dubzz team crafts this section to offer the achievable and strategic action items to help boost your business performance moving forward. This section provides great talking points when discussing your marketing strategy with our team.<\/p>\n\n\n\n
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Step 2: Dive Into The Data<\/h3>\n\n\n\nMarketing Tools<\/strong><\/h4>\n\n\n\nThe pages that follow the Overview<\/strong> take a deeper dive into the specific marketing tools, such as:<\/p>\n\n\n\n\nWebsite Analytics<\/li>\n\n\n\n Online Sales & Leads<\/li>\n\n\n\n Google Ads Data<\/li>\n\n\n\n Google Search Rankings<\/li>\n\n\n\n Social Media Ads Data<\/li>\n<\/ul>\n\n\n\nThe contents of your report will reflect the elements outlined in your Marketing Action Plan and the services provided by the Dubzz team. If additional information would be helpful for your internal reporting systems, let us know, and our team will be happy to customise the report to your needs.<\/p>\n\n\n\n
Marketing Action Plan<\/strong><\/h4>\n\n\n\nThe final page of your report outlines your key targets and results driven by your digital marketing. This section will include updated benchmarks on your latest marketing strategy plan with us. Dubzz will continue updating these performance indicators and developing new targets based on your business goals. <\/p>\n\n\n\n
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Step 3: Save & Share<\/h3>\n\n\n\n If you like, you can bookmark the report for easy access at any time, as the link will remain the same. You can also select the Share<\/strong> button in the upper menu to share the report with your wider team. We recommend contacting the Dubzz team to discuss your results and any follow-up from the recommendations presented in the report. We strategically put together the recommendations to address critical performance opportunities we deem actionable and timely for the month ahead. <\/p>\n\n\n\n<\/div>\n\n\n
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Glossary Of Report Terms<\/h3>\n\n\n\n<\/div>\n\n\n\n
Traffic:<\/strong> Visitors to your website. Traffic is often divided into direct, organic, and paid categories.<\/p>\n\n\n\nSessions: <\/strong>Each visit to your website is also called a session.<\/p>\n\n\n\nTraffic Sources\/Channels:<\/strong> Where your traffic is coming led from bringing the viewer to your website. Knowing where your website traffic is coming from is essential to understanding which marketing endeavours work for you. Google Analytics includes information on which sites your visitors are referred from and what keywords they use to get to your website.<\/p>\n\n\n\nOrganic Search Traffic:<\/strong> Website visitors who come to your website from a search engine (usually Google). This statistic excludes visits gained by paid advertising.<\/p>\n\n\n\nPaid Search Traffic:<\/strong> This consists of visitors who come to your website from Google Ads.<\/p>\n\n\n\nReferral Traffic:<\/strong> Website visitors who come to your website from other websites.<\/p>\n\n\n\nDirect Traffic:<\/strong> Visits to your site where the user enters your URL into their browser’s address bar or when a visitor uses a bookmark to get to your website. These visitors did not find your website on a search engine or another website. Direct traffic usually implies that the user has visited your website before.<\/p>\n\n\n\nSocial Traffic:<\/strong> Website traffic that has been referred to your website by a social media channel such as Facebook, Instagram, or LinkedIn etc.<\/p>\n\n\n\nDisplay:<\/strong> Visitors who come to your site by clicking on Google Display Ads (image ads that are served on other websites and apps).<\/p>\n\n\n\nPage Views:<\/strong> The number of times visitors load individual pages of your website. A second-page view records if a visitor navigates to a different page and returns to the original page. Page views allow you to see which pages on your site are the most popular.<\/p>\n\n\n\nUnique Visitor:<\/strong> The number of individuals (non-duplicate) visitors to a site over a specific period (usually 30 days).<\/p>\n\n\n\nBounce Rate:<\/strong> The percentage of visits in which the user only viewed one page of your website and did not interact before leaving. The average bounce rate for most websites is usually around 40-50%.<\/p>\n\n\n\nAverage Session Duration:<\/strong> Each visitor’s average time in minutes stays on your website.<\/p>\n\n\n\nPages Per Session:<\/strong> The average number of pages viewed per visit.<\/p>\n\n\n\nCost Per Click (CPC):<\/strong> The amount you pay each time someone clicks on your advertisement.<\/p>\n\n\n\nClick Through Rate (CTR):<\/strong> This measures the percentage of people who clicked on your advertisement. For example, if your ad is served 100 times and receives 20 clicks, the CTR would be 20%.<\/p>\n\n\n\nConversion:<\/strong> This is what occurs when a visitor comes to your site and completes a desired goal or action. Completing a purchase and submitting a contact form are good examples of conversions.<\/p>\n\n\n\nImpressions:<\/strong> The number of times your ads appear in a newsfeed or search result.<\/p>\n\n\n\nReach<\/strong> The number of people reached by your campaign.<\/p>\n\n\n\nSearch Engine Optimisation (SEO):<\/strong> Ensures your website is found in search results such as Google when specific keywords are used to search.<\/p>\n\n\n\nMeta Data:<\/strong> is the information that tells search engines such as Google what your website is about to ensure it shows up in relevant searches, including Meta Titles, Keywords and Descriptions.<\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Learn how to get the most out of your Dubzz report<\/p>\n","protected":false},"author":1,"featured_media":5008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,12],"tags":[],"acf":[],"yoast_head":"\n
How to Read Your Dubzz Report | Dubzz Digital Marketing<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n