{"id":6484,"date":"2018-08-17T07:53:49","date_gmt":"2018-08-17T07:53:49","guid":{"rendered":"http:\/\/dubzz.co.nz\/?p=6484"},"modified":"2019-06-14T03:49:57","modified_gmt":"2019-06-14T03:49:57","slug":"track-your-online-roi","status":"publish","type":"post","link":"https:\/\/dubzz.co.nz\/track-your-online-roi\/","title":{"rendered":"6 Steps to Track your Online Marketing Return on Investment"},"content":{"rendered":"

More often than not, we have businesses coming to us who are spending money on advertising without any clear goals and are not tracking their results or measuring how much value they are receiving from their marketing efforts.<\/p>\n

We’ve put together this step by step guide, so you can ensure you are putting your time and money into the right place to achieve your goals and truly understand your online ROI.<\/p>\n

1. Set a goal and a budget<\/strong><\/span><\/h3>\n

Firstly, figure out what it is you want to achieve. If you have a clear marketing goal and budget, it will be easier to track and will stop you overspending.<\/p>\n

When setting a budget, not only is it important to work out how much money you\u2019ve got to spend, but also think about how much time<\/strong> you have to spend. Time is something that is often overlooked when it comes to marketing. You might be spending $100\u2019s per month on Facebook ads but how much time are you investing in creating quality content or managing engagement?<\/p>\n

Tip: <\/strong>Start small and increase your budget once you have positive results. The benefit of online advertising is that it allows you to start with any size budget, so you can test what works and what doesn\u2019t. Then scale up once you know you\u2019re receiving a positive return on investment.<\/p>\n

2. Understand your customer journey<\/strong><\/span><\/h3>\n

Before you can assign your conversions and measure returns, you need to understand the customer journey. Your customers all engage with your business through multiple online and offline interactions. You need to put a person behind the numbers to determine what the numbers really mean.<\/p>\n

For example; to get a new lead via your website, a prospective customer might first see your business on Facebook, like your page, visit your website, sign up to your newsletter, and then contact you before they become a customer.<\/p>\n

3. Define your conversions<\/strong><\/span><\/h3>\n

Conversions reflect your business goals, they are what you want people to do when they come across your business.<\/p>\n

They must be quantifiable to help you understand what is working and what is bringing in the most leads, giving you a good indication of where to increase or decrease your budgets.<\/p>\n

Don\u2019t simply assume that 1 conversion = 1 customer. You will need to track a range of conversions to measure the different points of your customer journey.<\/p>\n

A conversion can be anything that can be recorded on your customer journey, including;<\/p>\n