{"id":7533,"date":"2019-06-11T21:49:24","date_gmt":"2019-06-11T21:49:24","guid":{"rendered":"http:\/\/dubzz.co.nz\/?p=7533"},"modified":"2019-06-11T21:49:31","modified_gmt":"2019-06-11T21:49:31","slug":"how-google-ads-can-benefit-your-business","status":"publish","type":"post","link":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/","title":{"rendered":"How Google Ads Can Benefit Your Business"},"content":{"rendered":"\n

In our day and age, three things are certain: death, taxes,\nand the fact that most of your potential customers use Google on a regular\nbasis. It\u2019s therefore somewhat staggering that many businesses are leaving this\ngoldmine of consumers relatively untapped. So, how does a business like yours make\nthe most of this opportunity? There are a few answers to this question, the\nsimplest of which is Google Ads.<\/p>\n\n\n\n

Google Ads (formerly Google AdWords) is an online advertising platform that utilises Pay-Per-Click (PPC) advertising. It\u2019s also a great way for your business to be there for potential customers in their time of need. The best part? You only pay when someone actually clicks on one of your ads, and you\u2019ll never be overcharged with any surprise costs. You can advertise on more than just Google as well, with millions of other websites and apps on Google\u2019s advertising networks. Intrigued? You should be. Read on for a breakdown of how Google Ads can benefit your business.<\/p>\n\n\n\n

Capture Intent – Search Ads <\/strong><\/h3>\n\n\n\n

It has recently been discovered that 88% of consumers will\nresearch online before purchasing, and over 60% of searchers will click on one\nof the top 3 search results. In other words, if your website shows up one or\ntwo places too low, you\u2019ve just lost a customer! As you can see then, winning\nthe race to the top of the list can play a huge part in increasing business\nsuccess. This is where Google Search Ads come in. You\u2019ll recognise a search ad\nby the small green \u2018Ad\u2019 label next to its URL (unlike the unpaid results). Don\u2019t\nknow what we\u2019re talking about? Go and search for any product right now and\nyou\u2019ll be served a first-hand example. <\/p>\n\n\n\n

As you\u2019ve probably noticed, the best thing about search ads is that they are typically displayed right at the top of search results pages. This makes them an extremely cost effective way to capture existing customer intent, and gain an immediate edge over your competitors. Pretty useful, right? When you set up your own search ads, you can also determine exactly which Google searches are eligible to display them. Therefore, unlike traditional advertising, your ads will only be served to people who are already looking for the products or services you offer!<\/p>\n\n\n\n

Grow Your Brand – Display Ads<\/strong><\/h3>\n\n\n\n

Google Display Ads are essentially small images that can be\nserved almost anywhere around the web. The Google Display Network reaches over\n90% of internet users, across over 2 million websites and 1 million apps!\nDisplay Ads generally have two main strengths, which you can choose to utilise\ndepending on your business goals.<\/p>\n\n\n\n

The first of these is brand awareness. Let\u2019s try a quick\ncomparison, imagine you have a billboard set up next to a busy highway. Not\nonly would the billboard be extremely expensive, it would also be irrelevant to\nmany people who see it. With Google Display Ads however, you can choose exactly\nwho your ads are shown to, and will only be charged when the ads are actually\nclicked. The result? Loads of cheap branding!<\/p>\n\n\n\n

The second main strength is known as remarketing. This allows you to show your ads to people who have already visited your website in the past. This way, you can keep your brand front of mind, and encourage people to come back to make a purchase or enquiry. This also works well if the ad gives the audience some kind of offer or discount.<\/p>\n\n\n\n

Reach Specific Audiences – Targeting<\/strong><\/h3>\n\n\n\n

As with any advertising campaign, it is essential to have a specified target audience. The primary way of reaching your audience with Google Ads is keyword targeting. This means you can choose a specific list of search terms to show your ads for. If you sell sports shoes for example, you might want to target keywords like \u2018running shoes\u2019 or \u2018tennis shoes\u2019. <\/p>\n\n\n\n

Bear in mind however, it\u2019s important to only target keywords that are most relevant to your business, as these will be the most valuable. Sticking with the sports shoes example, you may also think to simply target \u2018shoes\u2019 as a keyword. However, because \u2018shoes\u2019 is quite a broad search term, you\u2019ll also end up targeting people looking for other kinds of shoes you don\u2019t actually sell. It goes without saying, but this is just about the fastest way to waste your advertising budget!<\/p>\n\n\n\n

If you want to narrow your targeting further, Google Ads also allows you to specify your audience by demographic. You can choose to target people by interests, age group, gender, or even household income!<\/p>\n\n\n\n

Spend What You Want – Daily Budgeting<\/strong><\/h3>\n\n\n\n

The beauty of Google Ads is that there is no minimum spend. All\nyou need to do is set a daily budget and let Google take care of the rest.\nWhether you\u2019d prefer to spend $1 or $100, you\u2019ll never be charged more than you\nspecify. If your total daily budget is used up throughout the day, your ads simply\nwon\u2019t show until the next day. Make sense? <\/p>\n\n\n\n

As you can change your budgets at any time, we recommend starting off small so you can figure out what works best. Once you have sufficient data, you can scale up from there. Put simply, the bottom line with Google Ads is continual monitoring and optimising. If you\u2019re not paying attention to how your ads, keywords and demographics are performing, it can be very easy to throw your budget away!<\/p>\n\n\n\n

How Dubzz Can Help<\/strong><\/h3>\n\n\n\n

As an official Google Partner, Dubzz Digital Marketing operates in line with Google best practice, continually delivering real world business success<\/a> for a range of clients. Our team of qualified Google Ads experts have experience managing search & display campaigns across many different industries. Whether you find it all a bit overwhelming, or just don\u2019t have the time, we\u2019re here to help. If you\u2019re looking to get started with Google Ads but don\u2019t know where to start, don\u2019t hesitate to get in touch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Does advertising with Google produce actual business success?<\/p>\n","protected":false},"author":1,"featured_media":7544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nHow Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media\" \/>\n<meta property=\"og:description\" content=\"Does advertising with Google produce actual business success?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DubzzDigitalMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T21:49:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-11T21:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dubzz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DubzzDMarketing\" \/>\n<meta name=\"twitter:site\" content=\"@DubzzDMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dubzz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\"},\"author\":{\"name\":\"Dubzz\",\"@id\":\"https:\/\/dubzz.co.nz\/#\/schema\/person\/125bfc76b3a5e32c8cd99ab326d25be8\"},\"headline\":\"How Google Ads Can Benefit Your Business\",\"datePublished\":\"2019-06-11T21:49:24+00:00\",\"dateModified\":\"2019-06-11T21:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\"},\"wordCount\":1017,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubzz.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png\",\"articleSection\":[\"Dubzz Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\",\"url\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\",\"name\":\"How Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/dubzz.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png\",\"datePublished\":\"2019-06-11T21:49:24+00:00\",\"dateModified\":\"2019-06-11T21:49:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage\",\"url\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png\",\"contentUrl\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png\",\"width\":2400,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dubzz.co.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Google Ads Can Benefit Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubzz.co.nz\/#website\",\"url\":\"https:\/\/dubzz.co.nz\/\",\"name\":\"Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media\",\"description\":\"Dubzz Digital Marketing\",\"publisher\":{\"@id\":\"https:\/\/dubzz.co.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubzz.co.nz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubzz.co.nz\/#organization\",\"name\":\"Dubzz Digital Marketing\",\"url\":\"https:\/\/dubzz.co.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubzz.co.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2017\/09\/Dubzz-Digital-Marketing-Rotorua-New-Zealand.jpg\",\"contentUrl\":\"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2017\/09\/Dubzz-Digital-Marketing-Rotorua-New-Zealand.jpg\",\"width\":163,\"height\":92,\"caption\":\"Dubzz Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/dubzz.co.nz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DubzzDigitalMarketing\/\",\"https:\/\/x.com\/DubzzDMarketing\",\"https:\/\/www.instagram.com\/dubzzdigital\/\",\"https:\/\/www.linkedin.com\/company\/dubzz-digital-marketing\",\"https:\/\/www.youtube.com\/channel\/UC2sTdpaW36zByMmHwykP6uA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubzz.co.nz\/#\/schema\/person\/125bfc76b3a5e32c8cd99ab326d25be8\",\"name\":\"Dubzz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubzz.co.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70d74a8a0a1679e8a39b2ae11041dcb3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70d74a8a0a1679e8a39b2ae11041dcb3?s=96&d=mm&r=g\",\"caption\":\"Dubzz\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/","og_locale":"en_US","og_type":"article","og_title":"How Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media","og_description":"Does advertising with Google produce actual business success?","og_url":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/","og_site_name":"Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media","article_publisher":"https:\/\/www.facebook.com\/DubzzDigitalMarketing\/","article_published_time":"2019-06-11T21:49:24+00:00","article_modified_time":"2019-06-11T21:49:31+00:00","og_image":[{"width":2400,"height":650,"url":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png","type":"image\/png"}],"author":"Dubzz","twitter_card":"summary_large_image","twitter_creator":"@DubzzDMarketing","twitter_site":"@DubzzDMarketing","twitter_misc":{"Written by":"Dubzz","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#article","isPartOf":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/"},"author":{"name":"Dubzz","@id":"https:\/\/dubzz.co.nz\/#\/schema\/person\/125bfc76b3a5e32c8cd99ab326d25be8"},"headline":"How Google Ads Can Benefit Your Business","datePublished":"2019-06-11T21:49:24+00:00","dateModified":"2019-06-11T21:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/"},"wordCount":1017,"commentCount":0,"publisher":{"@id":"https:\/\/dubzz.co.nz\/#organization"},"image":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png","articleSection":["Dubzz Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/","url":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/","name":"How Google Ads Can Benefit Your Business - Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media","isPartOf":{"@id":"https:\/\/dubzz.co.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage"},"image":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png","datePublished":"2019-06-11T21:49:24+00:00","dateModified":"2019-06-11T21:49:31+00:00","breadcrumb":{"@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#primaryimage","url":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png","contentUrl":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2019\/05\/fundamentals-hero-image.png","width":2400,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/dubzz.co.nz\/how-google-ads-can-benefit-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dubzz.co.nz\/"},{"@type":"ListItem","position":2,"name":"How Google Ads Can Benefit Your Business"}]},{"@type":"WebSite","@id":"https:\/\/dubzz.co.nz\/#website","url":"https:\/\/dubzz.co.nz\/","name":"Rotorua Web Design, Search Engine Optimisation, Online Advertising, Social Media","description":"Dubzz Digital Marketing","publisher":{"@id":"https:\/\/dubzz.co.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubzz.co.nz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubzz.co.nz\/#organization","name":"Dubzz Digital Marketing","url":"https:\/\/dubzz.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubzz.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2017\/09\/Dubzz-Digital-Marketing-Rotorua-New-Zealand.jpg","contentUrl":"https:\/\/dubzz.co.nz\/wp-content\/uploads\/2017\/09\/Dubzz-Digital-Marketing-Rotorua-New-Zealand.jpg","width":163,"height":92,"caption":"Dubzz Digital Marketing"},"image":{"@id":"https:\/\/dubzz.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DubzzDigitalMarketing\/","https:\/\/x.com\/DubzzDMarketing","https:\/\/www.instagram.com\/dubzzdigital\/","https:\/\/www.linkedin.com\/company\/dubzz-digital-marketing","https:\/\/www.youtube.com\/channel\/UC2sTdpaW36zByMmHwykP6uA"]},{"@type":"Person","@id":"https:\/\/dubzz.co.nz\/#\/schema\/person\/125bfc76b3a5e32c8cd99ab326d25be8","name":"Dubzz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubzz.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70d74a8a0a1679e8a39b2ae11041dcb3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70d74a8a0a1679e8a39b2ae11041dcb3?s=96&d=mm&r=g","caption":"Dubzz"}}]}},"_links":{"self":[{"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/posts\/7533"}],"collection":[{"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/comments?post=7533"}],"version-history":[{"count":0,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/posts\/7533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/media\/7544"}],"wp:attachment":[{"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/media?parent=7533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/categories?post=7533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubzz.co.nz\/wp-json\/wp\/v2\/tags?post=7533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}