The new tributes page on the Osbornes website is a wonderful tool where families can choose to publish and share memorial information online. The tributes page has had over 2000 views since being launched at the end of September 2019, indicating that this kind of information is being sought online.
Thanks to the ongoing social media management and search engine optimisation strategies Osbornes have seen a 100% increase in website traffic from social media and over a 40% increase in organic traffic from Google in 2019*. Not only has there been a large increase in website traffic, but users have been more engaged with a 29% increase in pages viewed and 40% increase in average session duration*.
*statistical data is based on analytics from 2019 compared to 2018
A number of years ago we ventured into using our website and social media more effectively. We assumed that because we had a website, and we used facebook personally, that we knew what we were doing. We didn’t.
Working with Dubzz as part of our marketing strategy is something I wish we had done earlier. Rachel and her team have been fantastic in their approach to helping us find a way to communicate and keep engaging with our community and target market. They take the time to listen to what we are trying to achieve and help mould that into a successful plan.
The team have a great depth of knowledge across many platforms and easily articulate the best options back to us, it’s collaborative and successful. We have seen an increase in traffic, engagement, and brand awareness that we wouldn’t have achieved had we not asked Dubzz for help.
RICHARD FULLARD – Managing Director, Osbornes Funeral Directors Ltd.
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