Workplace Safety Solutions

Summary

Workplace Safety Solutions provide commercial driver training in Rotorua, specialising in forklift and class 2-5 heavy vehicle courses. Dubzz has been working with Workplace Safety Solutions for over 3 years. When Workplace Safety Solutions approached Dubzz they had minimal online presence and were not sure of the best way to generate more business through their website and online platforms. They wanted to increase their website and social media traffic to improve brand awareness and generate more enquiries to fill their courses.

Our Approach

Dubzz have worked on improving the overall online presence for Workplace Safety with focus on improving their Google ranking and growing their social media presence. Following this we implemented targeted Google and Facebook ads to direct high-quality leads to the website. Workplace Safety also asked Dubzz to build them a successful, new, user friendly website. We focused on several important factors including creating an easy to navigate layout, website optimisation to ensure it performed well in Google search results, easy to use links that encourage potential customers to book a course, and the prominent display of customer testimonials.

Results

Workplace Safety have seen a 68% increase in the number of people visiting their website this past year, in comparison to the year prior. Through social media management and Facebook ads, we have been able to build a large Facebook following of over 800 page likes and have achieved a 187% increase in social media traffic to their website.

The large increase in website visitors has generated a 238% increase in the submission of contact forms through their website. As a result, Workplace Safety have been able to fill their weekly courses and run additional courses to meet demand.

These increases can be attributed to the combined efforts of the ongoing Google Ads campaigns, SEO and Facebook strategy, and we are continuing to see growth each month.

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What Workplace Safety Solutions Says About Working with Dubzz

It has certainly been a tough year for many of us, so what we spend on advertising really needs to work for our business.

Having worked with Dubzz for several years now, Rachel and her team have proved invaluable in getting our business where we are today. Our website has had a major ‘facelift’, and the results as shown in the case study have proved this. Dubzz is our ‘one stop shop’ with overall management of our website, online advertising, and Social Media.

We are indebted to Dubzz for everything they have done for us, I cannot speak highly enough of their professionalism and can-do attitude, we look forward to what 2021 has to offer.

LENA SMITH – Office & Marketing Manager, Workplace Safety Solutions

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