Dubzz launched the new HPNZ public-facing website for holiday park consumers in mid-December 2022. It aligned with the lead-up to the busy holiday season for parks across New Zealand. The website features a mobile-friendly interface that is easy to navigate with clear calls to action. To help meet the rising expectations of digital users, we ensured that the design was modern and responsive to sustain high-quality consumer engagement.
The resulting consumer website also features more cost-effective integrations, including more efficient integrations of Google API and Google Translate, saving HPNZ money without sacrificing the function of this tooling. We also implemented dedicated hosting and a Cloudflare CDN to enhance site security and speed. Our team continues to work on the members’ website, maintaining the new HPNZ standards for usability and a modern feel. We look forward to launching the second website in the coming months.
“When we tendered interest in developing a new website for Holiday Parks New Zealand, we were impressed by the responses from Dubzz Digital Marketing. We had an existing relationship with Dubzz, who had managed social media campaigns for us and provided expert advice to our members at our conferences and other meetings. The team at Dubzz had a clear understanding of our requirements and has put together a website that fully meets our needs. They have been very open to suggestions and have worked hard to meet our needs. We have been particularly impressed with the communication we have had with Dubzz and their customer service level. We believe that Dubzz Digital Marketing is an excellent partner in developing our digital presence.”
Fergus G Brown – Chief Executive, Holiday Parks New Zealand.
Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.
Meet
the Team
Tips to increase social media engagement.
Engage with your audience on their terms using Social Media Marketing
What we appreciated most was that Rachel took a technical subject and explained it in plain English, enabling our operators of varying age and technical ability to understand both the current and future opportunities available.