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You always hear how important the online environment is for business - but how do you know what you should be paying for, or who may be ripping you off?

Join LinkedIn! As opposed to other social networking sites such as Facebook and Twitter, LinkedIn is a professional network where you work on increasing your business contacts and your visibility online.

Fresh and unique content is a critical part of any online presence.

There are many factors that play a part in a website's rank in Google including online advertising, meta data, quality of content, internal and external links.