Top tips to improve your Google ranking

By Dubzz | Sunday, April 20, 2014

Everyone wants to be on the first page of Google, here is our top tips on how to make that happen.

What Is Google ranking?

Google ranking refers to where a website appears in Google search results for a specific search term, and the higher up the list a website appears the better. A high ranking is important in todays business environment as it enables your products and services to be found ahead of your competitors.

There are tools you can use to find your ranking for certain keywords such as Google Webmaster, but to give you an idea you can do a Google search for your industry and location, for example ‘Rotorua Accountant’ (not your businesses name). It is a good idea to do this search on a computer that wouldn’t have visited your website before, or use a private browser. It is important to do this because Google remembers what websites you have visited before and will display them first which will give you an inaccurate ranking.

If your website comes up at the top of the first page that is fantastic, and for that particular search term your site is doing well. Should you not come up on page one, check out our top tips below on how you can help improve your Google ranking and get found online more easily.

There are a few things YOU can do NOW to get your Google ranking improved.

1. Regularly update your website content
Add new pages, edit existing content and images. Publish or provide links to good news stories about your business from your website and social media platforms, include images where you can.

2.  Write detailed and relevant titles and descriptions for your web pages

When you view Google search results, you will see the title of a page, with a brief description underneath. This serves as your first layer of marketing so write good, targeted content and always try to use the maximum number of characters available.  If your website is WordPress there is a great plugin by Yoast to help you with this.

 3. Get listed on local search engines and directories
To increase the potential of customers finding you, list your organisation with free business directories such as Yelp, Google Plus and Find it online.

 4. Encourage customer reviews and testimonials
Add a testimonial page to your website and invite customers to review your business. Sign up to relevant industry review sites  such as TripAdvisor – a great review site for hospitality businesses.

5. Have a presence on social media
Social media platforms offer another place for customers to leave reviews, and a way for traffic to flow to your website. At the same time these reviews are shared with many other social media users, and can lead to increased business through customer referrals.

 

Remember, these are not quick fixes. Google’s search engine robots constantly search the internet for new content and updates, but it is a big place, so your changes may take some time to take affect. Practice these tips regularly to have the best chance at achieving a high Google ranking and coming out on top!

 

If you don’t have the ability or the time to implement the above recommendations, or would like to gain a real edge over your competitors, get in touch with us at Dubzz  today to see how we can help with your Google ranking.

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