Get Online Alerts About Your Business With Google Alerts

By Rachel McRae | Monday, November 5, 2018

Google Alerts are an excellent tool to keep up with online news and information that is relevant to you and your business.

With such a vast amount of information out there on the internet, it is extremely difficult to keep up with what is actually relevant. That is why Google created their brilliantly simple service called Google Alerts.

What is Google Alerts?

Google Alerts are emails that are sent to your inbox when Google finds new results online that match particular search queries. You can choose to receive alerts for any keyword or query you like. Google will then let you know when websites, news outlets or blogs post something new online that matches your chosen alert.

The service is very simple to use and you can really use it to monitor anything!

Suggested Uses For Google Alerts

Google Alerts was initially designed to help keep people informed with their interests, but it quickly developed into a great tool to research and compare businesses with competitors. Once set up correctly, Google Alerts is able to notify you every time your business, your competitors or your industry is mentioned online. This is great for keeping in the know with industry changes, your competitors new products or services, and what people think about your business. Here’s what we recommend tracking with Google Alerts:

How To Sign Up For Google Alerts

  1. Go to the Google Alerts set up page

  2. Enter your Search Query. This is whatever you would like to receive alerts about. For example: “Dubzz Digital Marketing”

  3. Select How Often you would like to receive updates. You can receive alerts as they happen, once a day, or once a week. You won’t miss anything if you select daily or weekly, the alerts will just be sent to you all at once.
  4. Choose your Sources. Your search results can be Automatic (everything) or you can be more specific and filter search results only from News, Web, Blogs, Videos, Discussions, Books and Finance.

  5. Select your Region. You may only want to see alerts from your own country, so you can specify that here.
  6. Decide on How Many results you would like. Here you can choose if you would like Google to send everything, or only the best results.

  7. Enter your chosen email address and select Create Alert. You will now be kept updated with everything you wish!

You can create up to 1000 alerts at a time in a number of different languages. You don’t even need to have a Google account to receive alerts.

This is a great application for all businesses, but is especially those in the tourism or hospitality industries. This is because Google Alerts allows you to find out every time your business is mentioned or referred to online on websites and blogs. You will then be able to manage any potential negative reviews, as well as share all the great information written by other people about your business online.

Our Tips For Using Google Alerts

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo and Bella, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

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