Get Online Alerts About Your Business

By Dubzz | Tuesday, November 5, 2013

Google Alerts are an excellent tool to keep up with online news and information that is relevant to you and your business.

With such a vast amount of information out there on the internet it is extremely difficult to keep up with news and information that is actually relevant to you and your business.

That is why Google have created a cleverly simple service called Google Alerts.


Google Alerts are emails that are sent to your inbox when Google finds new results online that match your search queries. Google will let you know when websites, articles, blogs and even newspapers post something new online that matches your chosen alert.


The service is very simple to use and you can use Google Alerts to monitor anything!

This alert service was initially designed to help keep people informed with their interests but it quickly developed into a great tool to research and compare businesses with their competitors. Once set up correctly Google Alerts is able to notify you every time your business, your competitors or your industry is mentioned online. This is great for keeping you in the know with industry changes, your competitors new products or services, and what people think about your products and service.


How to sign up for Google Alerts

  1. Go to the Google Alerts set up page

  2. Enter your “Search Query” – Whatever you would like to receive alerts about eg: your “businesses name”.

  3. Choose your “Result Type” – Your search results can be “everything” or you can be more specific and filter search results only from “News”, “Blogs”, “Videos”, “Discussions” and “Books”

  4. Select “How Often” you would like to receive updates – You can receive alerts “As it Happens”, “Once a Day”, or spread them out to only “Once a Week” depending on the frequency you would like to receive the alerts.

  5. Decide on “How Many” results you would like – Here you can choose if you would like Google to filter out “Only the Best Results”.

  6. Then simply enter your chosen email address and select “Create Alert” – You will now be kept updated with everything you wish!

You can create up to 1000 alerts at a time in a number of different languages and you don’t need to have a Google account to receive alerts.

This is a great application for all businesses, especially those in the tourism industry, as this tool allows you to find out every time your business is mentioned or referred to online on websites and blogs. This will then enable you to manage any potential negative information as well as share all the great information written by other people about your business online.

Tips for using Google Alerts

For more information about how to include and exclude specific information from your alerts visit the “About Google Alerts Page” and read the instructions under “Tips”.



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