How Instagram Stories Can Help Humanise Your Brand

By Tereina Haimona | Thursday, October 26, 2023

Instagram Stories are a great way to connect with your audience.

Instagram Stories has become a powerful tool for businesses to humanise their brand and establish genuine connections with their audience. The content option allows you to share moments that go beyond the confines of traditional marketing. Below is our guide on how Instagram Stories can help humanise your brand. We also include tips and video content ideas that we find effective in our work at Dubzz.

Showcase Behind-the-Scenes Moments

Pull back the curtain and provide a glimpse into the daily workings of your business. Whether it’s the creative process, team celebrations, or occasional challenges, sharing behind-the-scenes content helps humanise your brand. Customers appreciate the authenticity and feel more connected when they can relate to the people and processes behind the products or services they love.

Content Ideas: Record the product packaging process, product demonstrations, tools and machines used to create your products or services, and your day-to-day routine working on your business.

Spotlight Your Team

Introduce your team members through Instagram Stories. Share their stories, achievements, and even the fun aspects of their personalities. Putting faces to the brand builds trust and makes your business feel more approachable. It also creates a sense of familiarity, transforming your brand from a faceless entity to a group of authentic individuals with shared values.

Top tips: Enhance audience engagement on your business’s Instagram Stories by speaking clearly into the camera and maintaining eye contact. Embrace the camera confidently! Instagram Stories provides a playful platform for expressing your business’s personality and sharing what you want your audience to know about you. See our How to Take Good Video Content for Social Media blog for more tips.

Engage with Polls and Questions

Use interactive features like polls and questions to involve your audience directly. Ask for opinions, seek feedback, or even conduct Q&A sessions. This not only fosters engagement but also provides valuable insights into customer preferences. Responding to questions in real-time adds a personal touch, making your brand more relatable and responsive.

Content ideas: Gauge interest in new product ideas by running a poll, gathering product/service variation preferences, and creating an interactive space for your audience to ask questions. For more ideas on implementing this content regularly, see our blog on creating a social media content calendar.

Share User-Generated Content

Encourage your followers to share their experiences with your products or services. Reposting user-generated content not only showcases the authenticity of your brand but also acknowledges and appreciates your customers. This creates a sense of community and validates the importance of your audience in building the brand narrative.

Content ideas: Highlight customer testimonials, reshare stories or posts when customers tag you, and amplify posts from local businesses in your community to demonstrate support.

Story Highlights Content

While Instagram Stories vanish after 24 hours, Story Highlights allow you to permanently showcase selected story content on your profile and create categories that reflect different aspects of your brand – from a product to a team highlight. This adds depth to your brand story and serves as a quick reference for visitors to understand your brand values.

Top tip: Optimise your Instagram highlights by categorising content for easy reference. Create a designated space for product or service highlights, allowing viewers to explore a cohesive collection.

Instagram Stories offers a unique opportunity to humanise your brand and connect with customers more personally. This platform allows social media to become a more approachable customer service channel. By sharing authentic content, engaging with your audience, and celebrating the human side of your business, you can foster lasting connections beyond transactions.

For a seamless and time-efficient approach to social media marketing, consider partnering with a digital marketing agency like Dubzz. By outsourcing tasks such as creating engaging content, managing paid advertisements, and optimising SEO, you can meet the demands of your busy schedule. Contact our team for further support on leveraging your business online.

Author: Tereina Haimona

Tereina has graduated from the University of Waikato, completing a Bachelor of Business, majoring in Marketing and a minor in Tourism. A passion for culture and tourism has led her to Rotorua to join the Dubzz team and expand her digital marketing skills.

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