6 Tips on How to Use Instagram for Business

By Danielle Duff | Sunday, January 16, 2022

Learn how to use Instagram to grow your business!

Instagram is one of the world’s largest social media platforms and has one the highest levels of engagement. With over one billion users every month, the platform provides premium marketing opportunities for businesses. The key demographic of Instagram is users aged 18-35 years old, if this market is relevant to your business it is a great platform to utilise.

1. Create a business account.

Business accounts provide access to valuable features such as analytics insights and advertising. From the professional dashboard, you can see how your account is performing, boost your posts, and see the latest trends and updates. If you already have an Instagram account, you don’t have to create a new one from scratch, you can convert your account to a business account.

2. Create quality content that appeals to your target audience.

Posting consistent, quality content is essential when using Instagram for your business. Sharing quality content will help you to convert casual browsers into active followers. Make sure your photos and videos are high-quality and relevant to your business and that your captions are thoughtful. Having a consistent posting schedule is a good way to boost engagement.

3. Utilise posts, stories, and reels.

Use every feature available to you on Instagram for a more effective profile. Ensure your bio is filled out and links to your website.  Uploading a combination of posts, stories and reels provides your followers with an interesting mix of media that will keep them engaged. Posting on your grid means your content will remain available for your followers to find again.  Stories last for 24 hours and are great for more behind-the-scenes content and engaging users with fun polls and stickers. Reels can be used for in-depth product tutorials or longer videos. The Instagram for Business website is a valuable resource for more information about any of these features.

4. Expand your reach with hashtags.

Hashtags are a great way to reach your target market on Instagram. For example, a New Zealand restaurant might want to tag #food, #restaurant and #foodie. The better you understand your target market, the more specific your hashtags can be. Instagram allows users to search for content by the hashtag, so hash tagging your posts is a great way to increase visibility.

5. Sell your products on Instagram

In 2020, Instagram introduced their shop feature which allows users to browse and purchase products directly through Instagram. The shop feature is a great way to increase product awareness with your followers and advertise new products. Businesses can tag their products in posts and users can purchase a product without having to leave the platform.

6. Add extra value with Guides

Guides allow you to curate selections of posts, places, or products to share with your audience. This is a great way to promote your business in an interesting way and provide real value for your customers. For example, accommodation providers can create a guide to their favourite spots in the city they are located in. If your business has enabled the shop feature, you could create a guide to your best-selling products. Regardless of your industry, guides are a useful tool.

Instagram is an invaluable resource that can be utilised by any business, we hope you have found this guide helpful. You can follow Dubzz on Instagram here as well as the Instagram for Business account.

If you are feeling overwhelmed with Instagram, Dubzz offer personalised Instagram training sessions as well as professional social media management services. Get in touch with us today to discuss how we can help your business grow using Instagram.

Author: Danielle Duff

When not at work or studying, Danielle can be found reading a book, spending time with her friends, or travelling.

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