What is the best social media channel for your business?

By Rachel McRae | Sunday, January 12, 2020

Learn how to identify which social media channels are most suitable for your business.

Social media is about promoting your brand, increasing your sales, improving your Google ranking, and communicating with both your current and potential clients.

Being active on all forms of social media can be time consuming so we have provided an overview of six social media sites to help you decide which channels would best suit your business.

1. Facebook

Facebook is a great tool for communicating with your target audience. Facebook is New Zealand’s second most popular social media channel behind YouTube. As of March 2019, 59% of NZ’s population were using Facebook (2.9 million users). A Facebook page provides a valuable opportunity to attach a face, name and personality to your brand. It can also help to build a community, where customers can share reviews, create discussion, and interact with your business directly. Sharing links on your Facebook page can also help direct traffic to your website and improve your Google ranking. We recommend that all businesses should have a Facebook page.

Connect with Dubzz on Facebook

2. Instagram

Instagram is used for photo and short video-sharing so is great if your business has a visual aspect. Only available on mobile devices, Instagram is good to use when you are out and about. Content can also be shared instantly to your other social media channels. Instagram users add #hashtags to content to organise and share images and videos. As a business, you can get involved by finding hashtags that are relevant to your marketing strategy and using them in your posts. Instagram is especially helpful if your business has a younger target demographic. As of 2020, 70% of all Instagram users were under the age of 35. That being said, just about all top brands use Instagram, so check out our tips on how to use Instagram for business.

Check out Dubzz on Instagram

3. YouTube

YouTube is New Zealand’s top social media channel and the second biggest search engine after Google. YouTube is great for businesses and brands with video content such as advertisements, testimonials, product promotions and instructions. For example, videos sharing expertise or tips can help to build customer trust in your business. Remember to keep your videos short, creative, engaging and of good quality. It is good to note YouTube videos can feature prominently in Google search results, so name your videos well and always include a description.

Check out Dubzz on YouTube

4. Twitter

On Twitter, information is shared immediately so it connects you to your customers in real time. It is good for businesses such as cafes, restaurants, tourism operators and other hospitality organisations to engage with people on the move. Businesses can use Twitter to offer promotions and specials. Media outlets use Twitter as a way to broadcast breaking news. Twitter is made up short messages called Tweets which can also include videos and photos. It is a great way to monitor conversations about your company, as well as those about your competitors. Twitter has 192 million active daily users, with 500 million tweets sent per day!

Follow Dubzz on Twitter

5. LinkedIn

LinkedIn is a professional social networking site, with over 700 million members. It can be used to create a professional profile for both individuals and companies. LinkedIn is primarily a great way to gain individual exposure and build business contacts online. You can also join conversations and be part of groups of like-minded individuals with shared interests and professional activities. LinkedIn works particularly well for B2B businesses, as well as businesses who rely on good word of mouth. It is not difficult to make LinkedIn work for your business, you just need to do a few simple things right.

Take a look at the Dubzz team profiles on LinkedIn. You can also see the Company page for Dubzz Digital Marketing.

While not every social media channel is suitable for every business, most companies can use at least one social media channel to complement offline activities. For questions on these, help on your building your social media strategy, or any other social media activities, contact Dubzz for more information.

Author: Rachel McRae

Rachel worked in Online Marketing for several years before founding Dubzz in 2011. She holds qualifications in Marketing, Business, Science and Māori and was recognised in 2015 as the "Emerging Young Leader of the Year" at the Westpac Business Excellence Awards.

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