Which Digital Marketing Services Are Right For Me?

By Rachel McRae | Friday, March 11, 2022

There are a wide variety of digital marketing services that can help your business thrive online – but which ones are right for you?

The digital marketing services you need will depend on your broader business goals and what you want to achieve with your digital marketing. This is why we create custom plans for each client we work with.

Keep reading to find out more about the key online marketing tools, and what we recommend them for.

Google Ads

The average person visits Google at least 4 times every single day, so it’s no wonder why the search engine is the most visited website in the world. Google offer several types of ads, including Shopping, Video, App, and Display, but to get your business showing up in searches, you should be using Google Search Ads. These can help your business and products or services show up on that coveted first page.

Your Google Search Ads appear when somebody is searching for a keyword or phrase that’s relevant to your business. We recommend Google Search Ads for those who want to drive online conversions and generate website traffic.

Social Media Management 

Most people use social media each day to connect with friends and family, catch up on news, or share what’s on their mind. It is also an important tool for businesses to create relationships with customers. With social media, you can share what’s been going on with your business and staff, share any exciting news, and keep top of mind with potential customers.

We can take care of your social media accounts and make sure that you’re posting fresh, relevant content throughout the month. We recommend social media management for businesses who don’t have enough time to post consistently but want to keep their brand top of mind to encourage repeat business and create regular customers.

Facebook Ads

Facebook is the third largest website in the world, after Google and YouTube. This social media giant is also the only platform used by over half the world’s social media users. It’s highly likely that your customers are spending a large portion of their time on the internet on Facebook, which is why paid Facebook advertising is so valuable.

Unlike the search-based Google Ads, Facebook Ads are interest-based and appear to people who we have identified as your target market. This means that Facebook Ads are great for reaching your target audience and creating brand awareness.

Search Engine Optimisation (SEO)

Search Engine Optimisation optimises your online presence so that your business can rank highly in Google search results. SEO is a process comprised of various tasks, both on your website and on other websites to improve your search performance. There is no one way to guarantee the top organic Google ranking, otherwise everybody would be able to have it.

SEO and your website go hand in hand. If your website is out of date with old or irrelevant content or is missing crucial meta data, your Google ranking will be affected. We recommend SEO if your business is not featuring in a Google search for your products or services in your service area.


If you have the time and resources to take charge of your own digital marketing, but aren’t sure where to start, one of our training sessions can help. We offer custom training sessions to teach you exactly what you need to know about any aspect of digital marketing.

Our one-on-one or group sessions include a pre-training phone consultation to understand exactly what you need, personalised lesson plans, and a written reference guide with instructions for you to take home. We are a registered training provider under the Business Capability Scheme, and full or partial funding may also be available for your sessions.

Our trainings are for you if you have the time and resources to do some digital marketing work yourself each month, but aren’t sure exactly how to do it.

E-Newsletters/Email Marketing

E-newsletters can take on many forms and serve many different purposes, from building and maintaining relationships, to staying top of mind with your previous customers. To make the most of email marketing you need to carefully build and maintain your client database.

Whether you want to share an exciting update, promote a limited-time offer, send information to upcoming guests or people who have recently purchased something, the options are limitless. Gaining business from previous clients is far easier and more cost effective than gaining new clients every time.

We recommend email marketing to businesses that have the ability to sell their product or service to a client more than once, who want to build and maintain customer relationships, and who want to turn casual customers into regular ones.

We hope that this gives you a better idea of which services will work for you and your business. If you’re still not sure what you need, don’t worry – we sit down with all our new clients and discuss your business needs so that we can recommend you the perfect mix of digital marketing services. Get in touch with one of our friendly team members to start the process.

Author: Rachel McRae

Rachel worked in Online Marketing for several years before founding Dubzz in 2011. She holds qualifications in Marketing, Business, Science and Māori and was recognised in 2015 as the "Emerging Young Leader of the Year" at the Westpac Business Excellence Awards.

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